The fight for attention in the public space is fierce. At the same time, the media’s ability to influence is greater than ever – representing opportunities and threats. Axxept’s contribution is helping our clients stand out in a positive way and carefully managing their reputation risk.
Marketing support
Public Relations is not only about creating visibility, but also about being perceived as relevant and attractive. Where traditional advertising falls short, Axxept can offer other communications means often creating better results and higher confidence at a lower cost.
Contingency and crisis communications
Trust is built in millimetres and torn down in metres, someone said once. Defending one’s reputation and minimising losses when times get tough require thorough planning, regular drills and the ability to respond swiftly and adequately. Axxept assists clients in establishing and maintaining the necessary state of preparedness and we work alongside the client in times of crisis.
Public campaigns
Public information campaigns are powerful initiatives when the authorities seek to influence the population’s behaviour with regards to e.g. health, traffic, energy use or recruitment to vital professions. Axxept is a key partner with Norwegian authorities in planning and executing effective, national information campaigns.
Media relations
Axxept’s staff includes previous journalists, communications directors, spokespersons and media relations experts. We assist our clients in obtaining relevant, and reducing negative, media attention - and securing that the client’s message gets across in different situations. We provide extensive media training for personnel expected to meet the media.
